BRIAN CULP - CD/AD
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Jackson Hewitt

Tax time doesn't have to be all bad. In fact, many people look forward to a nice big refund check. That can cause quite a reaction. Well, that and Montell Jordan.

With one-tenth the budget of H&R Block, Jackson Hewitt became the most talked about tax brand in the country.

TV: ADWEEK's #1 Tax spot 2012

JACKSON HEWITT

Tax time isn't all bad. In fact, many people look forward to a nice big refund check.
With one-tenth the budget of H&R Block, Jackson Hewitt became the most talked about tax brand in the country.
ADWEEK's #1 Tax spot 2012

SOCIAL

The Digital Dance-Off continued the campaign's fun online with users dancing an average of 2.5 minutes.

 Infographic I created to highlight the campaign's social success (I swear these were big numbers at the time).